SMM for Trends

Case Study: Trends Stationery – Social Media Performance

Performance Across Facebook & Instagram (Dec 1, 2024 – April 30, 2025)

Overview

Trends Stationery, a lifestyle and stationery brand, launched a paid and organic content strategy across Facebook and Instagram to boost brand awareness and audience interaction. Between December 1, 2024, and April 30, 2025, the brand achieved significant reach and visibility, particularly through Facebook ads, while Instagram emerged as a stronger platform for engagement and organic traction. The campaign revealed clear performance differences between platforms, highlighting opportunities for content and targeting optimization.

Facebook Overview

Achieved 3.3M total views and 1.4M reach, with a 41.5% increase, mostly through paid ads (98%).
Content interactions rose by 120.6%, suggesting strong appeal to a niche audience despite low retention.

Instagram Overview

Total Views: 1.4 million
Reach: 487,600 (12% increase)
Content Interactions: 7,500 (262.4% increase)
Ad Dependency: 66% from ads, 34% organic

Insights

Instagram outperformed Facebook in terms of engagement, with a substantial 262% rise in interactions.
A more balanced organic vs. paid split highlights stronger content resonance and discoverability on the platform.
Growth in both reach and interaction reflects increased relevance among Instagram’s visual-first audience.

Conclusion

Facebook: Delivered high reach via paid efforts, but the low viewer retention points to a need for stronger content quality and better audience segmentation.
Instagram: Demonstrated more well-rounded success, with organic traction and high engagement. Instagram should be prioritized for brand community growth.