Performance Across Facebook & Instagram ( Jan 15 – Apr 30)
Madera, an interior design brand, implemented a focused content strategy across Facebook and Instagram to increase visibility, engage a wider audience, and drive interest in its design services. From January 15 to April 30, Madera recorded substantial growth in video views and audience engagement, reflecting the brand’s ability to connect through visual storytelling and trend-aware content.
A remarkable 94% of video views came from non-followers, indicating strong organic discoverability. Engagement peaked in early April, suggesting that specific content resonated deeply and potentially went viral. While reach remained relatively stable, sharp growth in views and interactions highlighted improved viewer quality and interest in Madera’s interior design visuals.
1: Content Quality Drives Engagement: Both platforms showed that compelling visuals and design-driven storytelling significantly increased interactions, even with modest reach changes.
2: Facebook as a Discovery Channel: With the majority of views coming from non-followers, Facebook proved valuable for reaching new audiences and generating interest in Madera’s design style.
3: Instagram for Deeper Engagement: Higher interaction rates point to Instagram as a strong platform for engaging existing followers and showcasing detailed interior design concepts. mic calendar events or mini-sales.
4: Timing and Trend Sensitivity Matter: Content published in early April outperformed, suggesting the importance of tapping into seasonal or trending themes in design.
Madera’s social media strategy successfully amplified its brand presence across Facebook and Instagram. With nearly 1.4 million combined video views and significant increases in interaction, Madera positioned itself as a visually compelling and engaging interior design brand in the digital space.
