Performance Across Facebook & Instagram ( Jan 15 – Aug 26)
Madera is a premium interior design brand in Pakistan specializing in residential and commercial projects. To strengthen brand awareness and position itself as a trusted name in interior solutions, Madera partnered on a social media management campaign focused on showcasing completed projects, design expertise, and customer success stories.
1: Combined 3.3M+ video views across Facebook & Instagram.
2: 674.8% growth in interactions on Facebook and Instagram combined.
3: Significant increase in organic visibility, with Facebook generating 147,988 organic views and Instagram 40,080 organic reach.
4: Established Madera as a recognizable interior design brand through consistent, project-focused content.
Showcasing real interior projects proved to be the most engaging content type, resonating strongly with audiences and driving higher reach and interaction.
The mix of organic content and ad-boosted campaigns created a strong balance between reach and sustained engagement.
Facebook delivered scale in views and awareness, while Instagram became a hub for engagement and brand conversations.
The Madera social media management campaign highlighted the power of design-focused storytelling in building brand authority. With over 3.3M views, substantial engagement growth, and rising organic reach, the campaign effectively positioned Madera as a leading name in Pakistan’s interior design industry
