SMM for Lil Shizz

Social Media Case Study: Lil Shizz Slime

Performance Across Facebook & Instagram (29 May – 26 Aug)

Overview

Lil Shizz is a creative Pakistani brand that combines slime products with musical art-inspired content, appealing to kids, teens, and young adults who enjoy sensory play and artistic expression. To build stronger brand visibility and drive awareness, Lil Shizz leveraged Instagram and Facebook ads to capture attention and engage audiences.

Instagram Performance Analysis

  • Views: 405.4K
  • Reach: 102.9K

The campaign secured over 400K views in three months, solidifying Lil Shizz’s online footprint.

Engagement Growth

Content Interactions: 1K

Reels and creative ads attracted strong engagement and highlighted the brand’s playful, artistic identity.

Organic vs Paid Impact

  • Organic views: 20,107
  • Paid views: 385,258

Performance was largely ad-driven, with paid campaigns contributing 95%+ of total visibility.

Facebook Performance Analysis

  • Views: 496K
  • Reach: 36.5K

Facebook delivered nearly half a million views, expanding reach for Lil Shizz slimes.

Engagement response

Content Interactions: 214

Engagement levels were modest but demonstrated growing curiosity around the brand’s

Organic vs Paid Impact

  • Organic views: 2,671
  • Paid views: 493,326

Like Instagram, ads dominated, driving the bulk of visibility and reach.

Strategic Insights

Reels as Growth Engine

Short-form video content proved to be the most powerful driver of visibility and engagement.

Ad Support Accelerating Scale

Paid campaigns amplified reach consistently, while organic traction supported authenticity and retention.

Engagement-First Approach

Interactive and lifestyle-led content resonated with students, parents, and young professionals.

Non-Follower Expansion

Facebook campaigns pulled in millions of new viewers beyond the existing community

Conclusion

The combined Instagram and Facebook campaigns for Trends showcased the impact of content-driven storytelling backed by paid amplification. With over 11.4M views, 13K interactions, and millions of new non-follower impressions, Trends solidified its position as a go-to stationery and lifestyle brand in Pakistan, paving the way for scalable future growth.