Performance Across Facebook & Instagram (29 May – 26 Aug)
Client: Lil Shizz
Industry: Toys | Sensory Products
Location: Pakistan
Platform: Meta
Objective: Social Media Management
Overview
Lil Shizz is a creative Pakistani brand that combines slime products with musical art-inspired
content, appealing to kids, teens, and young adults who enjoy sensory play and artistic
expression. To build stronger brand visibility and drive awareness, Lil Shizz leveraged
Instagram and Facebook ads to capture attention and engage audiences.
Instagram Performance Analysis
Views: 405.4K
Reach: 102.9K
The campaign secured over 400K views in three months, solidifying
Lil Shizz’s online footprint.
Engagement Growth
Content Interactions: 1K
Reels and creative ads attracted strong engagement and highlighted the brand’s playful, artistic identity.
Organic vs Paid Impact
Organic views: 20,107
Paid views: 385,258
Performance was largely ad-driven, with paid campaigns contributing 95%+ of total
visibility.
Facebook Performance Analysis
Views: 496K
Reach: 36.5K
Facebook delivered nearly half a million views, expanding reach for Lil Shizz slimes.
Engagement response
Content Interactions: 214
Engagement levels were modest but demonstrated growing curiosity around the brand’s
Organic vs Paid Impact
Organic views: 2,671
Paid views: 493,326
Like Instagram, ads dominated, driving the bulk of visibility and reach.
Strategic Insights
Reels as Growth Engine
Short-form video content proved to be the most powerful driver of visibility and engagement.
Ad Support Accelerating Scale
Paid campaigns amplified reach consistently, while organic traction supported authenticity
and retention.
Engagement-First Approach
Interactive and lifestyle-led content resonated with students, parents, and young
professionals.
Non-Follower Expansion
Facebook campaigns pulled in millions of new viewers beyond the existing community
Conclusion
The combined Instagram and Facebook campaigns for Trends showcased the impact of
content-driven storytelling backed by paid amplification. With over 11.4M views, 13K interactions, and millions of new non-follower impressions, Trends solidified its position as a go-to stationery and lifestyle brand in Pakistan, paving the way for scalable future growth.