Duration: 28 Feb – 25 Aug
Madera Homes is a Pakistan-based interior design company that provides premium residential and commercial design solutions. With a focus on modern, elegant, and functional spaces, Madera Homes aimed to grow its client pipeline by generating high-intent leads and connecting directly with prospects through WhatsApp.
The campaign was built around WhatsApp Click-to-Message ads, giving potential clients direct access to Madera Homes design team. This approach encouraged real-time conversations where clients could ask questions, share design requirements, and explore tailored interior solutions.
The campaign consistently delivered new conversations over the six-month period. Lead generation peaked in March and April and stabilized into a steady flow through the later months, showing ongoing demand for interior design services.
At a cost per conversation of PKR 71.63, the campaign achieved strong efficiency. Given the premium value of full-scale interior projects, the cost was aligned with long-term client ROI.
High engagement in March and April reflected strong interest in seasonal home and office upgrades. The audience response remained sustainable across May to August, ensuring consistent opportunities for sales follow-ups and consultations.
For services like interior design, WhatsApp enabled real-time, personalized interactions that accelerated trust-building and conversions.
The cost per conversation remained sustainable in comparison to the potential lifetime value of ERP clients. This validated the use of WhatsApp ads as a strategic channel for lead generation in high-ticket B2B sectors.
Campaign performance data can be leveraged to refine ad messaging, optimize targeting, and identify high-conversion segments for future campaigns.
The campaign highlighted the value of conversational marketing for high-involvement services such as interior design. By using WhatsApp as a lead conversion and nurturing platform, Madera Homes successfully generated a consistent pipeline of qualified prospects at sustainable costs. The approach provides a repeatable model for interior brands seeking to grow meaningful client relationships and sales.
