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Lead Generation Campaign for Dt. Zoha Khurram

Case Study: Dietitian & Nutrition Lead Generation Campaign

Duration: 20 March to 4 April

  • Client: Dt. Zoha Khurram
  • Industry: Nutrition & Dietetics
  • Location: Pakistan
  • Platform: Meta Ads
  • Objective: Hot Leads directly in Google Sheets

Client Overview

H3 Solutions is a Pakistan-based SaaS company that provides enterprise resource planning (ERP) solutions designed for SMEs and large businesses. With a goal to streamline operations and improve organizational efficiency, H3 Solutions aimed to strengthen their sales pipeline by driving high-intent leads through WhatsApp.

Campaign Overview

  • Platform: Meta (Facebook/Instagram)
  • Campaign Type: Lead Generation
  • Duration: 20 – March to 4 – April
  • Target Audience: Health-conscious individuals interested in personalized diet plans and nutrition guidance

Performance Analysis

The campaign demonstrated peak performance between March 20 and March 28, with daily leads reaching as high as 15. The cost per lead remained consistently below Rs. 60, indicating well-optimized ad delivery and targeting. A slight decline in lead volume was observed in early April, which could be attributed to audience saturation or reduced engagement—suggesting opportunities for creative refresh or retargeting efforts.

Optimization Highlights

  • Targeted audience segmentation contributed to high lead quality
  • High-performing creatives focused on health value and clarity of messaging
  • Cost-efficiency achieved through continuous performance monitoring and strategic adjustments
  • Opportunities identified for future scaling via retargeting and testimonial-driven campaigns

Key Results

  • Total Leads Generated: 100
  • Cost per Lead (CPL): Rs. 58.80
  • Total Ad Spend: Rs. 5,879.99

Conclusion

This lead generation campaign successfully met its objectives by delivering 100 qualified leads at a competitive average cost. The results demonstrate the effectiveness of strategic audience targeting and ad optimization for health and wellness professionals seeking consistent client acquisition through Meta platforms.