Duration: 28 July - 30 September
Zoha is a certified dietitian offering customized nutrition and diet plans for individuals seeking weight management, health improvement, and lifestyle transformations. To scale her client base and attract qualified prospects, Zoha launched a lead generation campaign on Meta.
The campaign utilized Meta lead form ads to capture inquiries, allowing prospects to share details and request direct consultation packages with Zoha.
The campaign achieved an exceptionally low CPL of PKR 35.14, making it highly cost-efficient compared to typical healthcare and nutrition lead benchmarks.
Lead volume grew steadily throughout late march, with peaks around mid-to-late march, showing strong responsiveness to Zoha s message and offer.
Inquiries reflected sustained interest in weight-loss and lifestyle coaching, highlighting the effectiveness of Meta as a discovery and acquisition channel for wellness services.
The results validated Meta lead forms as a strong driver of intent-based leads in the wellness sector, particularly for personalized health services like diet plans.
The low acquisition cost paired with the recurring nature of nutrition services ensured a strong return on investment.
Campaign learnings on audience responsiveness and engagement can be leveraged to scale outreach, optimize messaging, and expand reach in future campaigns.
Zoha s lead generation campaign successfully demonstrated the cost-effectiveness and scalability of Meta Ads for health and wellness professionals. With affordable CPL, steady lead flow, and strong engagement, the campaign provided a proven blueprint for building a sustainable pipeline of new clients.
