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Lead Generation Campaign for AXCESS International

Case Study: Lead Generation Campaign AXCESS International

Duration: 14 -- 21 September 2025

  • Client: AXCESS International
  • Industry: Consultancy Firm
  • Location: Pakistan
  • Platform: Meta
  • Objective: Generate qualified leads through Meta Ads

Client Overview

AXCESS International is a consultancy firm offering expert guidance to professionals and businesses. The brand s focus is on career growth, business advisory, and international opportunities, helping clients make informed decisions and access global markets.

Campaign Overview

  • Duration: 14 — 21 September 2025
  • Objective: Generate qualified leads through Meta Ads

Results

  • 292 Meta Leads Generated
  • Cost per Lead (CPL): Rs. 52.84
  • Total Ad Spend: Rs. 15,427.85

Observations

  • The campaign delivered high-volume leads at a very competitive CPL
  • Lead volume peaked on 17 September, showing the effectiveness of optimized targeting
    and ad frequency
  • Stable performance throughout the week with consistent lead flow

Key Takeways

  • Cost Efficiency: Achieved a strong cpl (Rs. 52.84), making campaigns scalable for future lead-gen initiatives
  • Volume Achievement: Nearly 300 leads in just 7 days, validating audience demand for consultancy services
  • Optimized Funnel: Campaign demonstrated that meta lead forms are highly effective in capturing warm prospects for consultancy services

Conclusion

The lead generation campaign for AXCESS International successfully proved the power of performance marketing in scaling consultancy services. With 292 qualified leads in one week at a low CPL, the campaign set a strong foundation for building a sustainable client acquisition funnel.