E-commerce Marketing for Trends

Case Study: E-commerce Marketing for Trends

Duration: 15 Aug – 22 Oct

Client Overview

Trends is a lifestyle stationery store in Pakistan, aiming to strengthen its e-commerce presence and drive direct online sales. Through performance marketing campaigns, the focus was on converting audience engagement into measurable purchases.

Campaign Overview

Duration: 15 August – 22 October

Strategy

Conversion-focused campaigns optimized for website purchases.
Audience segmentation: students, parents, and young professionals.
Retargeting warm audiences from Instagram campaigns.

Results

434 purchases generated directly via Website/In-App
Cost per purchase (CPP): Rs. 472.35
Total ad spend: Rs. 205,000.10

Efficiency Highlights

Campaigns maintained a sustainable CPP under Rs. 500.
Retargeting significantly improved conversions by leveraging audiences who had engaged with earlier brand awareness content.
Scalable structure ensured both reach and ROI remained balanced.

Key Takeaways

Direct impact: Dds delivered tangible eCommerce sales, not just visibility.
Optimized costs: Strong ROI with cost per purchase optimized below industry benchmarks for the stationery category.
Growth potential: With proven performance at Rs. 472 CPP, campaigns are well-positioned for budget scaling and seasonal sale amplification.

Conclusion

Performance marketing campaigns successfully transitioned Trends from brand engagement to direct sales. With 434 purchases and efficient cost control, Meta Ads became a reliable revenue channel, strengthening the stationery brand’s online commerce journey.