E-commerce Marketing for Ori & Tessa

Case Study: E-commerce Marketing for Ori & Tessa

Duration: 10 June – 24 August 2025

Brand Overview

Ori & Tesa is a skincare dropshipping brand based in India, offering a range of affordable, high-quality skin care solutions. The brand focuses on results-driven products while leveraging digital platforms for customer acquisition and growth

Campaign Overview

Duration: 10 June – 24 August 2025
Objective: Scale sales through performance marketing (Meta + paid channels)
Strategy:
1. Targeted skincare enthusiasts & problem-solution audiences in India.
2. Created high-converting creatives with before/after messaging and customer testimonials.
3. Optimized landing pages for mobile-first checkout experience.
4. Scaled campaigns using lookalike + retargeting audiences.

Results

Performance Metrics

Sessions: 20,538
Total Sales: ₹1,722,025.95
Orders: 966
Conversion Rate: 0.19%

Observations

Orders increased 4x, proving that the audience-to-product fit was strong.
Peak sales were achieved around the end of June to mid-July, with consistent performance afterward.
Retargeting audiences significantly improved conversion rates, contributing to high ROAS.

Key Takeaways

Scalability: With proven conversion rates and profitable ROAS, the campaigns are ready for larger-scale ad spends.
Market Demand: Strong purchase intent for skincare products in the Indian market, especially among young adults and women aged 18–34.
Sustainable Funnel: Balanced mix of prospecting + retargeting delivered growth across sessions, sales, and orders

Conclusion

The performance marketing campaigns for Ori & Tesa successfully transformed it into a fast-scaling skincare brand in India. With ₹1.7M+ in sales and nearly 1,000 orders in just over two months, the campaigns validated both product-market fit and scalability potential.