E-commerce Marketing for Lil Shizz

Case Study: E-commerce Marketing for Lil Shizz

Duration: Sep 13, 2024 – Sep 13, 2025

Brand Overview

Lil Shizz is a niche slime brand and creative art venture that blends musical art with lifestyle products. Positioned as a fun, youth-oriented brand, Lil Shizz connects with audiences through unique branding and creative content strategies.

Campaign Overview

Duration: Sep 13, 2024 – Sep 13, 2025 (365 days)
Objective: Drive direct-to-consumer sales and expand market presence through performance-driven campaigns.
Strategy:
1. Leveraged content-focused ads across Meta platforms
2. Highlighted creative product use-cases (slime + art/music synergy)
3. Targeted youth audiences (13–28 yrs) in Pakistan
4. Implemented remarketing funnels for consistent conversions

Results

Performance Metrics

Sessions: 30,852
Total sales: PKR 2,170,345.10
Orders: 1,402
Conversion Rate: 4.38%

Observations

Despite fewer sessions compared to last year, conversion efficiency improved significantly (+43%).
Orders and revenue still grew (+6%), proving stronger intent among visitors.
Indicates better quality traffic and more effective targeting.

Key Takeaways

Quality > Quantity: Even with reduced sessions, sales grew — highlighting the importance of engaged traffic over volume.
Strong Product–Market Fit: Higher conversion rate reflects audience resonance with brand offerings.
Scalable Model: With further investment in Paid Ads + Organic Reach, Lil Shizz can scale revenue while maintaining conversion strength

Conclusion

Over the past 12 months, Lil Shizz achieved sustainable sales growth with PKR 2.17M in revenue and a 4.38% conversion rate. This shows the brand has built a solid foundation for scaling into a larger e-commerce success story within Pakistan’s youth market.