Lead Generation Campaign for Madera Homes
Case Study: Lead Generation Campaign for Diva Homes
Duration: 28 Feb – 25 Aug
- Client: Madera Homes
- Industry: Interior Designing
- Location: Pakistan
- Platform: Meta
- Objective: Generate high-intent leads via Whatsapp
Client Overview
Madera Homes is a Pakistan-based interior design company that provides premium residential and commercial design solutions. With a focus on modern, elegant, and functional spaces, Madera Homes aimed to grow its client pipeline by generating high-intent leads and connecting directly with prospects through WhatsApp.
Campaign Overview
- Duration: 28 Feb – 25 Aug
- Total Messaging Conversations Started: 1,427
- Cost per Conservation: PKR 71.63
- Total Ad Spend: PKR 102,219.46
The campaign was built around WhatsApp Click-to-Message ads, giving potential clients direct access to Madera Homes design team. This approach encouraged real-time conversations where clients could ask questions, share design requirements, and explore tailored interior solutions.
Performance Analysis
Steady Lead Flow
The campaign consistently delivered new conversations over the six-month period. Lead generation peaked in March and April and stabilized into a steady flow through the later months, showing ongoing demand for interior design services.
Cost Efficiency
At a cost per conversation of PKR 71.63, the campaign achieved strong efficiency. Given the premium value of full-scale interior projects, the cost was aligned with long-term client ROI.
Engagement Trends
High engagement in March and April reflected strong interest in seasonal home and office upgrades. The audience response remained sustainable across May to August, ensuring consistent opportunities for sales follow-ups and consultations.
Key Outcomes
- 1,427 whatsapp conversations initiated with potential clients
- Direct communication enabled faster qualification of leads and quicker responses
- Whatsapp acted as a conversion-focused channel, supporting discussions on budgets, design scope, and timelines
- Built a reliable lead pipeline for both residential and corporate interior projects
Strategic Insights
whatsapp as a business development channel
For services like interior design, WhatsApp enabled real-time, personalized interactions that accelerated trust-building and conversions.
Cost-to-Value Alignment
The cost per conversation remained sustainable in comparison to the potential lifetime value of ERP clients. This validated the use of WhatsApp ads as a strategic channel for lead generation in high-ticket B2B sectors.
data for future optimization
Campaign performance data can be leveraged to refine ad messaging, optimize targeting, and identify high-conversion segments for future campaigns.
Conclusion
The campaign highlighted the value of conversational marketing for high-involvement services such as interior design. By using WhatsApp as a lead conversion and nurturing platform, Madera Homes successfully generated a consistent pipeline of qualified prospects at sustainable costs. The approach provides a repeatable model for interior brands seeking to grow meaningful client relationships and sales.