Duration: 9 July – 22 Sep
Diva Homes is a Pakistan-based interior design and renovation brand offering premium home and office makeover services. With the aim of expanding its client base and capturing high-intent prospects, Diva Homes set out to generate qualified leads through Meta Ads.
The campaign was executed through Meta lead generation ads, directing interested prospects to fill inquiry forms and request consultations with the Diva Homes team.
The campaign delivered a steady stream of leads across the seven-week period. Peaks were observed in Mid-july and Mid-august, ensuring a balanced pipeline of inquiries.
With a CPL of PKR 154.81, the campaign performed cost-effectively for the home interiors market. Given the high-value nature of interior projects, the cost aligned well with expected ROI.
Initial weeks showed strong audience responsiveness with sustained engagement throughout the campaign. Regular daily inquiries highlighted an active market interest in premium interior services.
Meta platforms proved effective for reaching homeowners and businesses actively seeking interior upgrades.
The CPL remained highly feasible compared to the average project value of interior renovations, validating paid ads as a strong acquisition channel.
The campaign provided data on lead demographics and engagement, opening avenues for sharper audience segmentation and creative refinement in future efforts.
The Diva Homes campaign demonstrated the power of Meta lead ads in driving qualified inquiries for premium interior services. With steady lead flow, efficient CPL, and strong engagement, the campaign established a reliable model for scaling digital lead generation in the interior design sector.
