SMM for Lil Shizz

Social Media Case Study: Lil Shizz Slime

Performance Across Facebook & Instagram (Dec 1, 2024 – Feb 28, 2025)

Overview

Lil Shizz, a creative slime brand, ran a paid-content-driven campaign across Facebook and Instagram to generate visibility and product awareness. The campaign achieved high video viewership and moderate engagement, showcasing the visual appeal of the product and the potential of ads in capturing interest within a niche, youth-oriented market.

Strategic Takeaways

Ads Drive Views, Not Always Engagement: While ads generated impressive view counts across both platforms, the low interaction rate—especially on Facebook—highlights the need for more engaging ad content that encourages likes, shares, or comments.
Instagram as the Primary Platform: Given stronger engagement on Instagram, the platform should remain the focus for Lil Shizz. The brand could benefit from Instagram Reels, influencer collaborations, and UGC (user-generated content) to drive authenticity.
Creative Optimization Needed: Zero 1-minute views on Facebook indicates the content may lack depth or hook value. Short-form storytelling, ASMR elements, or challenges could be tested to increase retention.
Organic Strategy Gap: With 99% of Facebook and 94% of Instagram views coming from paid ads, Lil Shizz should invest in growing its organic presence through consistent posting, hashtag use, and community building.

Final Impact

Over the three-month period, Lil Shizz generated more than 775,000 total views across Facebook and Instagram, primarily through paid campaigns. While viewership goals were achieved, the next phase should focus on enhancing engagement, improving content quality, and building long-term organic reach—especially on Instagram, where the brand shows higher resonance.