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SMM for Trends

Case Study: Trends Stationery – Social Media Performance

Performance Across Facebook & Instagram ( 1 Mar – 27 Aug )

  • Client: Trends
  • Industry: Stationery
  • Location: Pakistan
  • Platform: Meta
  • Objective: Social Media Management

Overview

Trends is a stationery and lifestyle brand in Pakistan, offering a wide range of school, office, and creative supplies. To strengthen digital presence and connect with its target audience of students, parents, and young professionals, Trends leveraged Facebook to scale visibility, deepen engagement, and highlight lifestyle-driven stationery content.

Campaign Overview

  • Duration: 1 Mar – 27 Aug
  • Platforms: Facebook & Instagram
  • Content Strategy: Reels, seasonal promotions, product showcases, and lifestyle-oriented
    creatives

Performance Analysis

Facebook

  • 8.7M Views
  • Reach ( 74.9%)
  • 5.2K Interactions
Content overview with engagement statistics for a stationery brand Trends

Instagram

  • 2.7M Views
  • 776.4K Reach
  • 8.2K Interactions
Analytics overview with engagement metrics for stationery brand Trends

Organic + Paid Mix

  • Facebook: Majority of 8.65M views came from non-followers,
    proving campaign effectiveness in audience expansion.
  • Instagram: 671,561 organic views + 2,008,098 paid views ensured balanced scalability and authenticity.

Video Performance (Facebook Focus)

  • 3-Second Views: 19.2K
  • 1-Minute Views: 34

Key Outcomes

  • 11.4M+ total views generated across Facebook & Instagram in less than six months
  • 13K+ interactions fueling stronger community engagement
  • Significant non-follower acquisition with 7M+ views from new audiences
  • Established Trends as a vibrant, fast-growing stationery lifestyle brand on social media

Conclusion

The combined Instagram and Facebook campaigns for Trends showcased the impact of content-driven storytelling backed by paid amplification. With over 11.4M views, 13K interactions, and millions of new non-follower impressions, Trends solidified its position as a go-to stationery and lifestyle brand in Pakistan, paving the way for scalable future growth.