E-commerce Marketing for Trends

Boosting Sales for a Pakistani Stationery Brand Through Meta Ads – Trends

Overview

A growing stationery and accessories brand in Pakistan, leveraged Meta Ads to scale its e-commerce presence. Known for its trendy, affordable products that appeal to students, creatives, and professionals alike, the brand launched a digital campaign to generate direct website purchases and grow its online customer base.

What Worked

Appealing Visual Products: Eye-catching notebooks, pens, planners, and accessories were well-suited for Meta’s visual ad formats, including carousels and story placements.
Consistent Ad Management: Spend and performance remained steady over the 3-month campaign window, showing effective budget pacing and regular optimization.
Localized Strategy: The messaging, pricing, and visuals were well-tailored to Pakistani consumers, making the campaign relatable and high-converting.

Campaign Performance (August – October)

Appealing Visual Products: Eye-catching notebooks, pens, planners, and accessories were well-suited for Meta’s visual ad formats, including carousels and story placements.
Consistent Ad Management: Spend and performance remained steady over the 3-month campaign window, showing effective budget pacing and regular optimization.
Localized Strategy: The messaging, pricing, and visuals were well-tailored to Pakistani consumers, making the campaign relatable and high-converting.

Key Takeaways

A total of 438 purchases reflects solid traction for an online stationery store in a price-sensitive market.
The average cost per purchase of ₨481.78 stayed well within profitability for low to mid-range items.
Notable spikes in conversion suggest strategic timing, possibly linked to academic calendar events or mini-sales.